Storytelling and Strategy that Move Brands, Reputation and Policy
I am a senior communications leader and brand storytelling strategist with a passion for telling stories that matter. I thrive on empowering brands, organizations and leaders to deliver on their promise and purpose by harnessing the powerful duo of storytelling and strategy. I infuse into my work both creative fluency as well as a strong foundation in global diplomacy.
I am known for defining and driving mission-aligned brand comms strategies that generate affinity, loyalty and growth as well as action and policy change — and importantly: convey messages that serve humanity and the planet we inhabit. I bring a robust toolkit to the table, including: communications and content strategy; brand experience, storytelling and creative direction; executive visibility and thought leadership; public and media relations.
I’ve led teams up to 10+ with annual budgets of $3.5M+ to successfully deliver on business objectives through strategic cross-functional collaboration while mentoring team members. I’ve had the opportunity to shape groundbreaking branded entertainment content for brands like Nike and Unilever that received Cannes Lions and One Club award recognition; drive transformational communications campaigns that cut through sticky political mire to achieve meaningful change in policy and public perception; and redesign and align the comms strategies, creative content, and customer-facing call center of a legacy hospitality brand with its original promise. Most recently, I crossed the bridge to strategic comms advisory, counseling brands like Microsoft and Mars, Inc. on the design and execution of proactive storytelling campaigns that showcase executive thought leadership aligned with business mission, vision and values.