Senior Communications Leader + Brand Builder Driving Results through Strategic Storytelling for Brands like Microsoft, Nike + The Palm
I am an experienced brand and communications leader who brings a robust toolkit to the table, including: communication strategy; executive communications & thought leadership; public & media relations; storytelling, content strategy & creative direction. I’m known for defining and driving brand strategies that generate affinity, loyalty & growth as well as action & policy change, and crucially: convey messages that serve humanity and the planet we inhabit. I’ve led teams up to 10+ with annual budgets of $3.5M+ to successfully deliver on business objectives through strategic cross-functional collaboration.
I am passionate about empowering brands, organizations and leaders to deliver on their promise and purpose by harnessing the powerful duo of storytelling & strategy. I infuse into my work both creative fluency as well as a strong foundation in global diplomacy. I believe in cultivating the growth mindset of failing forward through unflinching accountability within a culture of authenticity, trust & transparency.
I’ve had the opportunity to shape groundbreaking branded entertainment content for brands like Nike and Unilever that received Cannes Lions and One Club award recognition; drive transformational communications campaigns that cut through sticky political mire to achieve meaningful change in policy and public perception; and redesign & align the comms strategies, creative content, and customer-facing call center of a legacy hospitality brand with its original promise. Most recently, I crossed the bridge to strategic comms advisory, counseling brands like Microsoft and Mars, Inc. on the design and execution of proactive storytelling campaigns that showcase executive thought leadership aligned with business mission, vision and values.